You all know by now how fascinated I am by the 1970s libido. So, you can imagine how pleased I was to stumble upon this find - a seemingly benign catalog for ordering office supplies (specifically labels). However, this is the 1970s, so the "sex sells" principle even applied to office label marketing!
The 1970s was that rare moment in time when all the planets aligned creating the perfect storm called The Sexual Revolution. The Baby Boomers vastly outnumbered the rest of the population and they were largely in their twenties (prime time for sexual shenanigans). Plus, feminism and political correctness hadn't hit their stride yet. On top of it all, was a prevailing philosophy of "free love" and the advent of The Pill.....KABOOM!!
The effect was so
I found this supply catalog extremely interesting, and great fun. Can you imagine this sort of thing going on in your modern day Office Depot catalog?
Anyway, take a moment to look at a few pages from this fine piece of "Rated G" archaeology from the sexual revolution. Enjoy.








