For thousands of years, it required physical strength to survive. Thus, the man had a necessary role to fill . But, nowadays, let's face it, men are obsolete - useful, like a male Black Widow spider, only for sperm. In a stricly Darwinian sense, us men are as antiquated as a Commodore 64.
Pretty bleak outlook, eh? I'm exaggerating a bit, but you get my point. Not so in the 1950s. In the Mad Men days, dad was king, lord, and emperor all in one. Let's take a brief look at some advertising which made no apologies for putting the man on top. Enjoy!

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