It's amazing to think I've been doing this blog for three years and haven't had a 70s font post. This topic was long overdue. Just like the clothes, hair and decor, the seventies had a very distinctive lettering style. I can spot a 70s font a mile away. I'm not so sure the 2010s have a unique flair to decorative text, only time will tell. One thing that is inarguable, however, is that the seventies was a time unto itself in every detail - down to the very letters on a page.
Of course, the same could be said of the sixties and eighties, but I'm particularly fond of the seventies brand to putting down a word. I can't describe what it is - it would be too simplistic to say it was bold and off-the-wall. It was more than that - it was ubiquitous. Unlike the sixties, where wild examples of text were usually confined to concert posters and other forms of pop art, off-beat lettering was on everything from grocery store ads to high school textbooks.
So, let's check out some seventies lettering. Enjoy.
